The world is becoming ever more complex and dynamic in the course of digitalization. Information is available in abundance and is increasingly being stored and digitally processed. Filtering out the relevant information and linking it in such a way that added value is created, e.g. in the form of a new product or service, is a challenge in today's working world.
Individuals and individual teams cannot keep track of everything at the necessary speed and develop it with the necessary quality. The risk of missing out on trends, being too slow, planning too inflexibly and heading in the wrong direction is too great in an ever faster changing environment and market conditions.
Not only working in a team, but especially networking within and between teams is a prerequisite for successful work in the future. In this way, organizations can bring together their various talents and core competencies that are necessary to be prepared for the digital world.
Future-oriented work in the digital world requires creative and visionary skills. These "spinners" or "trailblazers" track down trends, develop new ideas, think outside the box and initiate innovations. This is where new, not yet market-ready ideas emerge, which are often not yet evaluated in terms of their feasibility and benefits.
If they overshoot the mark, they are caught and grounded again by the implementers and keepers. The "bourgeois" then often seem to be the naysayers and want to inhibit innovation, but they have the important task of checking ideas for their feasibility and marketability. They scrutinize the hypotheses behind the visions, ask critical questions about feasibility and carry out cost-benefit analyses.
If an idea is viable and fruitful, it takes a courageous management decision to approach and implement it in a consistent and focused manner. The new world that emerges in this way is initially confusing and can frighten many employees. "Top people" are able to reduce complexity and make it manageable for others. They provide direction and guidelines, encourage and give the team transparency and security. They ensure that necessary changes are consistently prioritized, carried out and implemented sustainably. This requires good moderation skills.
"Specialists" have access to knowledge that is relevant to digitalization and that they can link in the relevant context. They are translators and advisors in the jungle of information, help to optimize in line with requirements and are therefore a key enabler for turning ideas into reality. They help to structure and plan new tasks and get them off the ground.
At its best, this is an iterative, self-improving, dialog-driven process in which spinners, trackers, bourgeois, specialists and top people work hand in hand - co-creatively. This is the best way for a high-performance team to meet the challenges of the digitalized working world.
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