High Performing Organization

Designing sustainable product development

The development of physical products is under increasing pressure: shorter innovation cycles, increasing complexity and the need to react quickly to customer requirements demand a new way of thinking in product development. Sustainable product development means using tried and tested success patterns to enable development teams to make progress visible, learn systematically and arrive at better solutions more quickly - especially when several teams are working on a product. The methodical further development of the product development process lays the foundation for this.

Success patterns for sustainable product development

A sustainable product development process uses selected principles from lean development, modern working methods and collaboration in cross-functional teams to optimize the High Performing Organization of organizations systematically. The decisive factor here is not the adoption of arbitrary methods, but the targeted selection of those patterns that offer the greatest leverage in the specific corporate context. These can be, for example, shorter development cycles, early integration of product parts or greater modularization.

Enhance your product development now


We are happy to support you in accelerating your product development based on proven success patterns.

From symptoms to implementation: targeted control of development

Many organizations recognize symptoms such as:

 - Sluggish integration

 - delayed market launches 

 - or a lack of transparency about the status of development. 

Sustainable product development begins with systematically reflecting on these symptoms - and deriving focused measures from them. In workshops with management teams, concrete action plans are developed for initial implementation steps in your own product development process.

Team discusses a product.

Scalable collaboration across team boundaries

Collaboration is a critical success factor, especially for products involving several teams. Sustainable product development requires mechanisms for coordination, integration and continuous feedback. Teams along the value stream that have a variety of skills - also often called cross-functional teams, clear timings and a common understanding of roles and interfaces create the framework for successful product development - even across team and departmental boundaries.

From the idea to a successful product launch

A central component of sustainable development is the rapid utilization of ideas - through continuous product integration and regular increments. Successful product development is achieved when early feedback from the user and market environment is systematically incorporated into the next development phases. This not only makes progress visible, but also measurably accelerates the product launch.

Shaping sustainability in concrete terms - with an initial workshop

A compact initial workshop can be a first step towards sustainable product development. Together with the management team, typical symptoms in the current product development process are reflected upon, relevant success patterns are classified and a concrete implementation step for your own organization is identified. The result: clarity about the next steps, a common understanding within the management team and a targeted starting point for further development.

Arrange an initial workshop


We would be happy to conduct a customized initial workshop with your team. Get in touch with us.