Is service A or B more successful on the market? Which image is best for the new marketing campaign and which slogan makes the difference? Every one of us has to make a multitude of decisions every day - and managers in particular are expected to quickly and precisely set the right course.
Due to this expectation, we find the so-called HIPPO complex in many companies. Information is gathered, templates are prepared, meetings are convened, perspectives are exchanged and, in the end, the person with the highest salary decides according to their opinion (HIPPO - highest paid person's opinion).
Thilo Richter delivers with optimizely new approaches to how decisions can be made differently. Namely, not through opinions, but based on real customer interactions and data-driven experiments.
Here you can watch Thilo's session again:
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