What does it mean to give a company a contemporary direction? Who and what is needed for this?
Clifford Sell, Managing Director of the medium-sized company E-T-A doesn't think employee participation goes far enough: "We have been involving employees for years. This is the case with the E-T-A nothing new. As a company, we wanted to take the next step in terms of working methods and corporate culture."
The medium-sized company E-T-A develops its strategy in an ongoing Strategy Review and utilizes the processto grow as an organization by introducing an agile way of working. E-T-A designs this process together with wibas. In the process E-T-A with large international participation and agile experience in many areas.
For Clifford Sell, this is a good thing! For him, this means the transition from "strategy as negotiation and manipulation" to "strategy as exploration and communitization". The former works if you know everything in advance. The latter works "if you can stand it".
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