What does a successful change involve? What do I need to think about? With the Map of change we give you an overview of the most important elements of successful organizational change. We have mapped out the terms and put them in relation to each other. Even if the map is designed with a wink, it is nevertheless a serious topology of the central concepts of successful process improvement. It graphically illustrates the experience of many successful process improvement projects that wibas has carried out with its customers.
How do you implement changes and improvements in your organization systematically and sustainably? In the Training on the map of change learn the methods and techniques.
The continents of the Map of Change
Our world of change has two large continents: In the east lies the "continent of stability" and in the west the "continent of change". In the middle, both continents are separated by the "Bleak Forest". Changes or new things from the Continent of Change must overcome the hurdle of the Bleak Forest in order to reach the Continent of Stability and be adopted there. Many dangers lurk in the Bleak Forest. It is very easy to get lost in it and not find a way out.
The continent of stability is home to the tried and tested - along with other topics such as success, procrastination and continuous improvement. On the continent of stability, things have become established; here the world is developed, understood and seemingly stable. Changes to the tried and tested are difficult. They begin with a long journey on the idea ferry in the far east to the "continent of change". From there, the ideas for change have to be brought across the entire world of change on the long road to institutionalization before they arrive in the tried and tested.
The continent of change is still largely undeveloped and uncomfortable. A road leads from the harbor in the west past the Volcano of Ideas and the city of New to the Base Camp of Change. From the base camp, brave pioneers set off into the Bleak Forest to bring change from the Continent of Change to the Continent of Stability. In the north of the continent lies the city of Regelwerk as a kind of Las Vegas, which promises temptingly easy access to the continent of stability with a wide highway into the Bleak Forest and the Big Bang fast ferry. However, those who follow the highway will not find a way out of the Bleak Forest, and those who take the fast ferry will sink with it to the quick-win depths.
The Bleak Forest separates the two continents and represents the great obstacle to moving from the new to the tried and tested. The Bleak Forest is large and dense, little light penetrates it, and fatalism, fear, complacency and a wait-and-see attitude prevail. A large ring road characterizes the Bleak Forest, but it only leads in circles and does not take you forward - yet many people drive on this highway. A direct highway link to the glittering town of Regelwerk exacerbates this situation, as this road also leads nowhere, but many succumb to the appearance of the town of Regelwerk. A single path leads through the gloomy forest, it is barely recognizable and only marked with a dotted line: the "Path of Institutionalization". It begins at the Base Camp of Change, winds its way through the Bleak Forest and ends in the east of the Bleak Forest at the Pioneers' Settlement.
The area of the city Proven
The city of "Bewährtes" is the center of the Continent of Stability. It borders the Bleak Forest with its suburbs, and the suburbs and districts of Proven reflect the Adopter Curve. From the town of "Early Adopters" on the border with the Bleak Forest, it goes via the districts of "Early Majority" and "Late Majority" to the town of Bewährtes. The town of "Zauderer" is left out; the people who live here do not want any changes to the Proven. The town of Zauderer is in close proximity to the town of "Failure" further north. From this town, a one-way road leads into the Bleak Forest to "Angststarre". The town of "Success" in the south of the town of Proven is the antithesis of Failure, but from here, too, a one-way street leads into the Bleak Forest to the town of "Smugness".
Continuous improvements are necessary in order to preserve the tried and tested. Therefore, this is an important place on the continent of stability in close proximity to the city of "Proven". Continuous Improvement is directly linked to the place "Success" further south. Continuous Improvement requires an analysis of the strengths and weaknesses of the Proven - this is done through assessments, but ideas for change can also arise through wishes. All of these locations are therefore close to each other in the east of the city. Wherever the ideas for change come from, they all take the idea ferry to reach the harbor of improvement proposals on the continent of change.
There is a well-developed infrastructure in the city of Bewährtes. In the city, there are schools, measurements, libraries and other things to support the tried and tested.
The south of the continent of change
There are only a few places in the south of the Continent of Change. Travelers usually reach the continent via the Port of Improvements in the far west. This is the area of ideas. From the harbor, the path leads to the City of Ideas, which is in close proximity to the Volcano of Ideas. The locations "False Problems" and "Unrealistic Ideas" are dead ends.
From the Area of Ideas, the road continues eastwards to the Area of New. This is where the city of "New" is located, with the places of "Improvement" and "Deterioration" nearby - both can only be reached via "Trial". New must be prioritized - this is done in the prioritization facility in the town of "Great Priotisburg". From the locations Deterioration and Unrealistic Ideas, a path leads to the Cemetery of Failed Ideas in the far south.
The area around the base camp of change
The base camp of change lies next to the area of the new. The Base Camp is the only starting point for successfully bringing the new through the Bleak Forest to the Continent of Stability and the City of Proven. The base camp is set up inconspicuously at the edge of the Bleak Forest and can only be reached via the town of Great Priotisburg (i.e. with prioritized, new ideas that have been tried out in an experiment). The base camp is very simple, consisting only of huts and tents, and gives a first impression of the rocky path through the Bleak Forest. Therefore, many people walk around the camp on the road to the large and promising town of "Regelwerk" in the north.
The base camp contains all the things that are necessary to establish something new and bring it to the tried and tested, i.e. to cross the forest of gloom. This includes resources, management commitment, the involvement of those involved and affected, risk management, action planning, an iterative approach, skills and measurable goals (see the section at the bottom right of the change map).
From the base camp, the road leads to the village of "Mut", which is the starting point of the trail through the Bleak Forest. Before setting off on the trail through the Bleak Forest, visit the places of necessity and urgency and stock up on supplies in the village of Courage.
The path through the Bleak Forest is made much easier by experience and external support.
Many of the huts and resource stores in the base camp are run by people who come from the Continent of Stability and have already made their way through the Bleak Forest.
In addition, most teams crossing the Bleak Forest are supported by experienced companions.
This experience comes to the base camp via the support port in the far south. Most of the experienced guides not only bring their own experience, but have also been to the "Island of Good Practices", from where they bring important tools, documented experience and good practices.
The territory of the city Rulebook
The city of Regelwerk is large and bright. It attracts many people on the Continent of Change due to its apparent splendor. It is powered by energy from the districts of Arrogance and Impatience. Via a road from the Base Camp of Change, many people, attracted by the city's splendor, come to Regelwerk via the places Naivety and Recklessness. However, the glitter of the city is not real, and the glittering facades hide the fact that there is nowhere to go from this place. If you look closely, you will see that the city only serves itself and consumes a lot of resources, especially for the factories in the "Pointless Industrial Area". This is where the "Great Rulebook" factory, the "Printing House of Unread Reports" and the "Great Paper Cramp Factory" are located. They process the heavy and unhealthy wood from the Bleak Forest. It is not far from the town of Regelwerk to the place called "Madness", where the Continent of Change ends.
There is no road leading anywhere from the town of Regelwerk. The large highway that goes straight through the town leads into the Bleak Forest and ends there in a circle. All Big Bang fast ferries that depart from the Ivory Tower and circumnavigate the Bleak Forest sink at the Quick Win Shoals, which lie off the steep cliffs of the Continent of Stability.
It is typical of the appearance of the town of Regelwerk that the glistening fast ferries depart regularly, even though they all sink. In the town of Regelwerk, it is said that all ferries arrive, and unscrupulous profiteers make a lot of money here.
The Bleak Forest
The dark Bleak Forest is characterized by the towns of "Fatalism", "Angststarre", "Selbstgefälligausen" and "Abwartenhausen". They are located in the middle of the Bleak Forest. These towns are connected by a dangerously seductive highway ring called "The Wrong Way". Once you are trapped on this circle, it is almost impossible to get out again. Many people therefore disappear into the Bleak Forest and never reappear.
However, there is actually a small and inconspicuous "Path of Institutionalization" that leads through the Bleak Forest. It begins at the village of Mut in the west of the Bleak Forest, and leads in many serpentine lines to the settlement of the Pioneers in the east of the Bleak Forest. On the Path of Institutionalization there are several very small places and inns (e.g. "Consultation with Management" or "Planning Check"), which support the travellers on their way through the Bleak Forest. Nevertheless, the path is very difficult to walk, and many people stray from the path without a guide, which they take with them from the base camp of change - the ominous reputation of the Bleak Forest is too great.
The Path of Institutionalization ends in the east of the Bleak Forest in the small town of "Involvement", which draws energy from the town of Proven and the town of Leadership through the overland line. The path then winds its way through the "Pass of Small Improvements" up to the "Settlement of Pioneers", the first fortified village at the other end of the Bleak Forest. This is also the start of another road that leads to the village of "Frühe Umsetzer", a suburb of the town of Bewährtes.
The management island
Management works and lives on the management island at the very north of the map of change. Vision, mission, strategy and business objectives can also be found here. The management's connection to the two continents and the Bleak Forest begins at the management harbor.
A ferry line goes to the continent of change. From the "Leadership Expedition" port, the route leads to the change vision, to the change objectives and finally to the management commitment at the change base camp.
The reporting route ferry is a ferry line - with very regular departure times - that leads to the continent of stability and thus establishes a connection to the city of "Führung". The city of Führung is directly connected to the city of Bewährtes by a highway, and the highway ends at the Messungen site.
An arduous rowboat connection leads from the management island to the path of institutionalization in the gloomy forest. The connection - which also has to be taken on foot at the end - ends at the small place "Principles of Management". As this connection is tedious, it is rarely used by management. Without guidance from management, however, travellers cannot progress any further along the path of institutionalization. It is therefore common for travelers bringing new things through the Bleak Forest to the city of Proven Things to wait a long time at the "Principles of Management" location.
The map of change is available as a poster here:
Note: This text is an article that we published on our website in 2013. As this topic is still very popular, we republished this article on our blog when we restructured the website.
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